Blog

Backup your Website

Backing up your website is a necessary step for all users. Before making any changes to your website, it is best practice to always create a full backup of your website files and database. Creating a full backup ensures you back up everything and is the safest method to ensure all your website files are…
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Google Authorship

Google Authorship Getting found in the vast ocean that is Google can be tricky. There certainly are a lot of factors, but if you want to make it to the top of the search results, authorship is an absolute must. Without it, some other party could easily steal your words since Google won't automatically recognize…
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Jabberwocky or Spam?

Let's play Jabberwocky or Spam. Jabberocky is, of course, the awesomely nonsensical Lewis Carol poem from Through the Looking-Glass and What Alice Found There. Don't google it yet though.  First:   1) He took his vorpal sword in hand 2) You could unquestionably total a cup of whey in fancy to of the gingerbug 3) And the mome raths…
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WordPress Speed Optimization

One of the key concepts for optimizing a WordPress site's speed is caching. I'm talking about server-side cache, not local cache.  You can set up your site so your server has a cached version of every page to send immediately when someone navigates to it.  This is different from the client-side cache you may be…
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White Hat Style and the Danger of Following SEO Trends

An excerpt from an e-mail from my friend, client, and SEO guru Ted Mueller... Adding a whole bunch of backlinks at once can be spammy, it’s important that they appear “natural” meaning the show up over time and don’t have the exact same anchor text every time.  Personally, I think backlinks are becoming less relevant,…
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Getting back-links – it’s a marathon, not a sprint

We recently vaulted from page 4 or so onto page 1 thanks to Google's latest update. Why? Lord only knows. Google has been adjusting their algorithm to better evaluate conversational verbiage, so maybe they no longer read the "and" in our name, URL, and backlinks. Maybe that's why, but really, who knows. So, after being…
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AWD Employee Journal: Revenge of the Monday

Monday approaches! Quick, grab your sunglasses and put your low-hanging "I didn't spend late hours at that geek bar downtown last night" hat on so no one will notice that you're still hung over! I jest. While at just about every job I've worked prior to this one I couldn't bear the thought of returning…
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AWD Employee Journal: One Week Later

This time last Friday, I couldn't have told you (with a straight face) that I knew how to complete a single productive action using my computer. That is unless you consider obsessively checking Facebook "productive." But a week has passed now, and I am slowly dipping my toes into the basics of web design. In…
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AWD Employee Journal: The Adventure Begins

When I first began working at Austin Web and Design less than a week ago, I knew that I’d be in for an adventure. Our office space is not your typical corporate cubicle-jungle, molested by the never-ending hums of fluorescent lighting and water coolers. Instead, the magic happens in the cozy downstairs of one Isaac…
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Austin Web & Design