8 Things You Should Do For SEO
1. Get great backlinks
These are links from other websites, preferably websites with similar keywords to yours, that go back to yours when clicked. The websites should have something to do with yours, or at least the page where our link is should have to do with yours. In the code, it should not say rel="nofollow".
2. Social Media Presence
Any social media or directory links that make any kind of sense for you to have, you should have.
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3. Be Correct. Be Consistent
Be sure every reference to your website uses your actual, exact URL consistently. If your website has a www, use the www. If not, don't. Same thing with HTTPS vs. HTTP. Fix any links that do use the correct URL. Also, make sure your phone number, address, and hours are correctly and consistently listed wherever they occur - Yelp, Google Business, your website, etc.
4. The image ALT tag
Wherever your website has an image "alt" tag, that's an opportunity to insert a keyword. Add alt text to all the items in your media library as well.
5. Speed is Key!
6. Keep Improving!
Form a daily or weekly system wherein you are constantly adding key metadata content. A blog about your industry and professional life would afford you a way to constantly be adding key-word rich content and, assuming you add links to each post to Facebook afterwards, helps create more social media activity.
7. SEO Titles and Descriptions
Use the Yoast SEO coaching tool to spruce up your existing meta data. If Austin Web Design built your website, it should already have good title tags and descriptions, but there could be room to improve. A great title tag echoes the key terms from the page's content. A great description gives searchers a reason to click on your link.
8. Be Secure
If you don't have an SSL certificate secured website using an HTTPS URL with a green lock icon on it, hire us or comparable to help you get that. It helps with SEO, and pretty soon browsers are going to start warning people when those security certificates are not in place.
It's a marathon, not a sprint.