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What is Your Unique Selling Point?

What is Your Unique Selling Point?
Unique Selling Point (USP): In traditional marketing speak, that's what sets you apart from your competition. In some ways, it's very useful. Imagine if you own one of the only two Chinese restaurants in town. You might choose to focus on how yours is, "cleaner." Or has, "better food."  That would make perfect sense. As…
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What is Your Brand?

What is Your Brand?
Brand: That's you. That's your company, as a person. In a marketing communication, the brand is the speaker, and that contributes powerfully to the meaning of the message.  If your mom asks you for a quarter, you give it to her. If a police officer asks for your license and registration, you do it without…
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Austin Insurance

Austin Insurance
Just wanted to take a few moments to recognize our long-time insurance provider, John Moore of Moore Insurance Agency of Austin, Texas.  John is a really good guy who is absolutely out to provide you with great insurance and great service.  I've had my life insurance with him for years now and haven't died yet!
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AWD Newsletter #3

AWD Newsletter #3

Newsletter #3: Membership Sites, Shopping Carts, Free Ice Cream, Facebook Like & Reveal
• Free Ice Cream Coupons from D'Lites Austin
• Membership Sites that we've done recently
• Shopping Cart Sites we've also done recently
• New SEO and movies

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AWD Newsletter #2

AWD Newsletter #2
WordPress, Video, Etc • Seattle branch now open (Seattle Web and Design, naturally) • Advanced WordPress functionality added • Let's make a video! We now have a dedicated Video Production Manager • We've grown a new full-time web developer
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AWD Newsletter #1

AWD Newsletter #1
This is the very first Austin Web and Design company newsletter. We created it to help stay in touch with our customers and friends and keep everyone up to date on the goings–on at Austin Web and Design.
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The Story of You

The Story of You
You've probably heard marketing terms being tossed around.  Brand, USP, insight, resonance, takeaway, etc.  I was trying to sum this up for a client the other day and struck on something I kind of like, which is as follows: In  the beginning, there was story. The primitive man told stories around the campfire.  You tell…
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AustinWebandDesign.com Redux Project

AustinWebandDesign.com Redux Project
It’s been about a year since we opened our doors and launched the first version of austinwebanddesign.com. In that year, we learned a lot, our tastes became more sophisticated, and we built some very nice sites. And we became sort of jealous of how nice our clients’ sites were — nicer than our own in…
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Austin Web & Design