Category Archives: Web Design and Marketing Terms Defined

How to come up with a good brand

Before we can build anyone's website, we always want to get to the bottom of what our client's brand is about.  Some know their brand attributes well, but most do not.  Here is what I sent one recent client prospect on that topic. What makes you guys a great choice, for your clients? What unique…
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WordPress Speed Optimization

One of the key concepts for optimizing a WordPress site's speed is caching. I'm talking about server-side cache, not local cache.  You can set up your site so your server has a cached version of every page to send immediately when someone navigates to it.  This is different from the client-side cache you may be…
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What is Your Unique Selling Point?

Unique Selling Point (USP): In traditional marketing speak, that's what sets you apart from your competition. In some ways, it's very useful. Imagine if you own one of the only two Chinese restaurants in town. You might choose to focus on how yours is, "cleaner." Or has, "better food."  That would make perfect sense. As…
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What is Your Brand?

Brand: That's you. That's your company, as a person. In a marketing communication, the brand is the speaker, and that contributes powerfully to the meaning of the message.  If your mom asks you for a quarter, you give it to her. If a police officer asks for your license and registration, you do it without…
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The Story of You

You've probably heard marketing terms being tossed around.  Brand, USP, insight, resonance, takeaway, etc.  I was trying to sum this up for a client the other day and struck on something I kind of like, which is as follows: In  the beginning, there was story. Primitive man told stories around the campfire.  You tell stories…
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