What does leveraging browser caching mean? When a user visits a webpage their browser must download the files that make up the page to be able to display it. The more files they have to download, the longer the page will take to display. This is bad for SEO, bad for mobiles and bad for…
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Search Engine Optimization (SEO) configuration
Yoast Search Engine Optimization (SEO) plugin is awesome and used correctly it can have a massive impact on getting sites to rank well for their chosen keywords and phrases but the downside of being so highly configurable is that it can be a daunting prospect to get it set up properly. Follow theses simple steps…
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Austin Web & Design earns spot in top 5 on Clutch!
Austin Web & Design was highlighted as a top 5 web designer yesterday in Clutch’s Austin, Texas Web Design press release yesterday. We were recognized for our strong market presence, our diversified clientele, and our positive feedback and reviews from our clients. Clutch, a ratings and reviews platform based in Washington DC, provides research on…
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SEO in 3 easy steps
AKA: How we Got to be # 1! SEO really takes some effort, but it can be done. There's no real secret to it - just consistent, diligent activity. [spacer] Step 1: Determine your target terms. These are the keyword groups you most want to come up in search for. For us, it's "Austin web…
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How to come up with a good brand
Before we can build anyone's website, we always want to get to the bottom of what our client's brand is about. Some know their brand attributes well, but most do not. Here is what I sent one recent client prospect on that topic. What makes you guys a great choice, for your clients? What unique…
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The 8 most important DIY things you can do for your SEO
8 Things You Should Do For SEO 1. Get great backlinks These are links from other websites, preferably websites with similar keywords to yours, that go back to yours when clicked. The websites should have something to do with yours, or at least the page where our link is should have to do with yours.…
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Setting up iThemes Security
Setting up iThemes Security Adding iThemes to your site is a great way to add basic security measures and reduce the risk of automated attacks crippling your website. Here we'll run through the steps to set up a basic installation. 1) Install iThemes Security Pro - while in the plugins section click 'License' under iThemes…
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Setting Up HTTPS
Setting up an SSL certificate and enabling HTTPS is a pretty straightforward progress and provides benefits to both security and SEO. To begin the process you'll need to request an SSL from your host (this is recommended to reduce complications, but you can order an SSL from many third party providers). Requesting an SSL Log…
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Updating WordPress
Updating Wordpress Updating Wordpress is a fairly simple process, but as with any update Austin Web & Design recommends taking the necessary steps for protecting your data. A full backup of your website files and Wordpress database is needed before attempting a Wordpress update. These backups are a needed precaution incase anything goes wrong and…
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Updating WordPress Plugins
Before updating your WordPress plugins it is recommended that you backup your database, and also backup your website files. That way if something stops working with the new version of the plugin, you can easily restore your WordPress site to the previously working configuration. Login to your WordPress admin dashboard. You can click on either…
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