Setting Up HTTPS

Setting up an SSL certificate and enabling HTTPS is a pretty straightforward progress and provides benefits to both security and SEO. To begin the process you'll need to request an SSL from your host (this is recommended to reduce complications, but you can order an SSL from many third party providers). Requesting an SSL Log…
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Updating WordPress

Updating Wordpress Updating Wordpress is a fairly simple process, but as with any update Austin Web & Design recommends taking the necessary steps for protecting your data. A full backup of your website files and Wordpress database is needed before attempting a Wordpress update. These backups are a needed precaution incase anything goes wrong and…
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Updating WordPress Plugins

Before updating your WordPress plugins it is recommended that you backup your database, and also backup your website files. That way if something stops working with the new version of the plugin, you can easily restore your WordPress site to the previously working configuration. Login to your WordPress admin dashboard. You can click on either…
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Backup your Website

Backing up your website is a necessary step for all users. Before making any changes to your website, it is best practice to always create a full backup of your website files and database. Creating a full backup ensures you back up everything and is the safest method to ensure all your website files are…
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Google Authorship

Google Authorship Getting found in the vast ocean that is Google can be tricky. There certainly are a lot of factors, but if you want to make it to the top of the search results, authorship is an absolute must. Without it, some other party could easily steal your words since Google won't automatically recognize…
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Jabberwocky or Spam?

Let's play Jabberwocky or Spam. Jabberocky is, of course, the awesomely nonsensical Lewis Carol poem from Through the Looking-Glass and What Alice Found There. Don't google it yet though.  First:   1) He took his vorpal sword in hand 2) You could unquestionably total a cup of whey in fancy to of the gingerbug 3) And the mome raths…
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WordPress Speed Optimization

One of the key concepts for optimizing a WordPress site's speed is caching. I'm talking about server-side cache, not local cache.  You can set up your site so your server has a cached version of every page to send immediately when someone navigates to it.  This is different from the client-side cache you may be…
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White Hat Style and the Danger of Following SEO Trends

An excerpt from an e-mail from my friend, client, and SEO guru Ted Mueller... Adding a whole bunch of backlinks at once can be spammy, it’s important that they appear “natural” meaning the show up over time and don’t have the exact same anchor text every time.  Personally, I think backlinks are becoming less relevant,…
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Getting back-links – it’s a marathon, not a sprint

We recently vaulted from page 4 or so onto page 1 thanks to Google's latest update. Why? Lord only knows. Google has been adjusting their algorithm to better evaluate conversational verbiage, so maybe they no longer read the "and" in our name, URL, and backlinks. Maybe that's why, but really, who knows. So, after being…
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