Monthly Archives: October 2013

Jabberwocky or Spam?

Let's play Jabberwocky or Spam. Jabberocky is, of course, the awesomely nonsensical Lewis Carol poem from Through the Looking-Glass and What Alice Found There. Don't google it yet though.  First:   1) He took his vorpal sword in hand 2) You could unquestionably total a cup of whey in fancy to of the gingerbug 3) And the mome raths…
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WordPress Speed Optimization

One of the key concepts for optimizing a WordPress site's speed is caching. I'm talking about server-side cache, not local cache.  You can set up your site so your server has a cached version of every page to send immediately when someone navigates to it.  This is different from the client-side cache you may be…
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White Hat Style and the Danger of Following SEO Trends

An excerpt from an e-mail from my friend, client, and SEO guru Ted Mueller... Adding a whole bunch of backlinks at once can be spammy, it’s important that they appear “natural” meaning the show up over time and don’t have the exact same anchor text every time.  Personally, I think backlinks are becoming less relevant,…
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Getting back-links – it’s a marathon, not a sprint

We recently vaulted from page 4 or so onto page 1 thanks to Google's latest update. Why? Lord only knows. Google has been adjusting their algorithm to better evaluate conversational verbiage, so maybe they no longer read the "and" in our name, URL, and backlinks. Maybe that's why, but really, who knows. So, after being…
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