If you think of your server as a kitchen that cooks up website pages according to the recipes you create in the WordPress admin area, the server cache is the hot window where premade pages are stored for future use. That way, when someone says, "gimme the projects page" the server has a projects page…
Read more
What About Your Brand?
Here is what we ask when we conduct the brand discovery exercise that inspires our from-scratch design work:1) Elevator Pitch - just a broad overview so we can get to know you.2) Who is your target audience? What do we know about them? What do they know about you? What problem are they trying to…
Read more
Web Design Awards & Recognition
Web Host Ranking calls Austin Web & Design one of Texas' Top Web Design Companies Austin Web & Design is one of the top Texas web designers. With over 10 years of experience, Austin Web & Design has a team that is extremely educated and dedicated. They have been so successful over the years by…
Read more
How to come up with a good brand
Before we can build anyone's website, we always want to get to the bottom of what our client's brand is about. Some know their brand attributes well, but most do not. Here is what I sent one recent client prospect on that topic. What makes you guys a great choice, for your clients? What unique…
Read more
About Us: Our Philosophy
Our Philosophy An Uncompromising Attitude At Austin Web and Design, we strive to provide quality design at an affordable price. Most website design firms have only one of two things in mind: either design or programming. But at Austin Web and Design, we put value first. Our customers are impressed with our programming and design…
Read more
Website Packages
Website Packages At Austin Web and Design, we recognize that each of our clients have specific needs that simply can’t be met by the broad, sweeping techniques used by most other web design companies. That’s why we offer several packages to our customers, each customizable, to ensure that your business is represented exactly as you…
Read more
10 Ways to Ruin Your WebSite
Sadly, sometimes clients mess up their own sites. Without further ado, Not communicate. We can't make something from nothing. We'll make your content look great, but if we don't have content, you won't have a website. Go out of order. Don't try and come up with your site's branding last. If it would affect the whole…
Read more
What is Your Unique Selling Point?
Unique Selling Point (USP): In traditional marketing speak, that's what sets you apart from your competition. In some ways, it's very useful. Imagine if you own one of the only two Chinese restaurants in town. You might choose to focus on how yours is, "cleaner." Or has, "better food." That would make perfect sense. As…
Read more
What is Your Brand?
Brand: That's you. That's your company, as a person. In a marketing communication, the brand is the speaker, and that contributes powerfully to the meaning of the message. If your mom asks you for a quarter, you give it to her. If a police officer asks for your license and registration, you do it without…
Read more
The Story of You
You've probably heard marketing terms being tossed around. Brand, USP, insight, resonance, takeaway, etc. I was trying to sum this up for a client the other day and struck on something I kind of like, which is as follows: In the beginning, there was story. The primitive man told stories around the campfire. You tell…
Read more
