This project culminated in the launch of the Eddy Foods corporate website, a unified WordPress platform built to support a growing food manufacturing and distribution business while preserving brand clarity and SEO performance.
How We Consolidated Multiple Brand Websites for a Food Manufacturing Company
Enterprise WordPress Development & Website Consolidation Case Study
As food manufacturing and distribution companies grow, their digital footprint often grows with them—sometimes in fragmented ways. Multiple websites, brand-specific domains, legacy systems, and outdated custom code can quickly become difficult to manage, scale, and optimize for search.
That was the challenge facing Eddy Foods. With established brand equity across multiple properties, the company needed a unified, enterprise-ready website that preserved its legacy systems, protected SEO performance, and clearly communicated brand identity.
The Challenge: Multiple Brands, Multiple Websites, Growing Complexity
Eddy Foods operated multiple legacy websites representing different brands within its organization. Each site had its own visual identity, custom functionality, SEO history, and content structure. Over time, this created operational friction and limited flexibility.
- Separate websites with overlapping content and brand messaging
- Heavily customized product and recipe systems built over time
- High SEO risk associated with any consolidation effort
- No centralized corporate platform to support future growth
The goal was not just to redesign a website—but to build a long-term digital foundation capable of supporting a growing food manufacturing and distribution operation.
The Strategy: A Unified Corporate Platform with Brand-Level Separation
Austin Web and Design approached this project with a clear strategy: consolidate everything into a single corporate WordPress platform while preserving brand recognition and functionality.
This approach reflects our broader focus on enterprise WordPress development for manufacturing, CPG, and multi-brand organizations.
Rather than forcing all brands into a single visual experience, we designed a flexible system that allows individual brands to retain their own fonts, colors, and personality—while still operating within a cohesive corporate framework.
- Brand-aware design system supporting multiple identities
- Unified corporate navigation and content structure
- Shared components where appropriate, customized where necessary
The final result was a scalable, enterprise-ready platform documented in our multi-brand WordPress project for Eddy Foods, showcasing how complex manufacturing websites can be consolidated without sacrificing performance or brand identity.
Preserving and Modernizing Custom Product & Recipe Systems
One of the most critical aspects of this project was the preservation of Eddy Foods’ existing custom product and recipe functionality. These systems were central to how the business operates—and replacing them would have introduced unnecessary risk.
Instead, we modernized the existing logic and extended it to support new use cases. Carolina Pride product and recipe structures were leveraged to create expanded Eddy Foods product and recipe content—without duplication or rework.
- Enhanced custom post types for products and recipes
- Shared recipe library across multiple brands
- Cleaner layouts and improved user experience
- Scalable architecture to support future product growth
SEO-First Website Consolidation & Domain Migration
Website consolidation is where many large organizations lose years of hard-earned SEO value. To prevent this, Austin Web and Design executed a comprehensive search-focused migration strategy informed by real-world enterprise WordPress experience.
- Detailed redirect mapping from legacy Eddy Foods URLs
- Full domain redirects from the Carolina Pride website
- Clean, future-proof URL structures
- Google Search Console property migration to consolidate authority
This ensured a seamless transition for users and search engines while preserving search visibility during and after launch.
Custom Store Locator Built for National Distribution
To support Eddy Foods’ nationwide footprint, we developed a custom “Find Us / Where to Buy” solution tailored to a food manufacturing and distribution business.
- Admin-friendly location management
- Region-based U.S. filtering
- Keyword-based search for fast discovery
- Scalable structure for future growth
What This Means for Manufacturing & CPG Businesses
This project demonstrates how food manufacturing and distribution companies can modernize their digital presence without sacrificing performance, brand equity, or SEO. With the right strategy, WordPress can support complex, enterprise-level requirements at scale.
Austin Web and Design specializes in building scalable WordPress platforms for manufacturing, CPG, and multi-brand organizations that require more than a brochure website.
View the completed Eddy Foods food manufacturing website project to see how Austin Web and Design approaches enterprise WordPress development for growing, multi-brand organizations.
Considering a website consolidation or enterprise redesign? Explore more projects in our portfolio or contact us to discuss your goals.