How to Choose a Good WordPress Theme
Choosing the right WordPress theme is key to performance and design. At Austin Web & Design, we trust Astra for its speed, flexibility, and clean code — then tailor it with custom AWD child themes.
Understanding DNS: Why You Should Leave It to a Pro
DNS issues can be tricky — one wrong setting can take your site or email offline. Here’s what you should know about DNS and why it’s usually best to leave it to a pro.
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From Pavements to Pixels: Ememem’s 4 Lessons for Better Web Design
Ememem is an anonymous street artist from France, that spent years filling potholes and pavements with beautiful mosaics. He is
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What About Your Brand?
Here is what we ask when we conduct the brand discovery exercise that inspires our from-scratch design work: 1) Elevator
How to come up with a good brand
Before we can build anyone’s website, we always want to get to the bottom of what our client’s brand is
WordPress Speed Optimization
One of the key concepts for optimizing a WordPress site’s speed is caching. I’m talking about server-side cache, not local
What is Your Unique Selling Point?
Unique Selling Point (USP): In traditional marketing speak, that’s what sets you apart from your competition. In some ways, it’s
What is Your Brand?
Brand: That’s you. That’s your company, as a person. In a marketing communication, the brand is the speaker, and that
The Story of You
You’ve probably heard marketing terms being tossed around. Brand, USP, insight, resonance, takeaway, etc. I was trying to sum this