Tag Archives: brand

What is Your Brand?

Brand: That's you. That's your company, as a person. In a marketing communication, the brand is the speaker, and that contributes powerfully to the meaning of the message.  If your mom asks you for a quarter, you give it to her. If a police officer asks for your license and registration, you do it without…
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The Story of You

You've probably heard marketing terms being tossed around.  Brand, USP, insight, resonance, takeaway, etc.  I was trying to sum this up for a client the other day and struck on something I kind of like, which is as follows: In  the beginning, there was story. The primitive man told stories around the campfire.  You tell…
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