What is Your Unique Selling Point?
Unique Selling Point (USP): In traditional marketing speak, that’s what sets you apart from your competition. In some ways, it’s […]
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What is Your Brand?
Brand: That’s you. That’s your company, as a person. In a marketing communication, the brand is the speaker, and that
The Story of You
You’ve probably heard marketing terms being tossed around. Brand, USP, insight, resonance, takeaway, etc. I was trying to sum this