Client: The Mach 1 Group
Website Redesign for The Mach 1 Group
Custom WordPress Development | SEO Optimization | Content Migration
Austin Web & Design partnered with The Mach 1 Group to deliver a modern, professional website that enhances their brand and streamlines content management. This project was part of our Standard Web Design Package, tailored to meet the needs of organizations seeking powerful design, functionality, and performance—all backed by SEO best practices.
Project Highlights
- Custom WordPress Website We redesigned their entire site, including blog and news feeds, to improve layout, mobile responsiveness, and visual appeal. Custom post grids and sliders were developed to highlight media awards, client logos, and team member bios.
- Client-Friendly CMS The site was built for easy content management, enabling the client to update their pages, blog posts, and media features without relying on developer support.
- Content Import & Migration (Change Order) A change order was added to import and format a large archive of legacy blog content—ensuring continuity, performance, and consistency across the site.
SEO Strategy & Optimization
To support discoverability and search ranking:
- Keyword-optimized SEO titles and meta descriptions were added to every page and post.
- An SSL certificate was installed to secure the site via HTTPS, a known Google ranking factor.
- XML sitemaps were submitted to Google Search Console and Bing Webmaster Tools to ensure proper indexing and visibility.
- We retained the existing URL structure to preserve search equity. Where URLs changed, 301 redirects were implemented to prevent broken links and protect SEO performance.
Standard Features Included
As with all AWD websites, this build includes:
- Premium plugins for performance optimization, security, backups, and form creation
- Weekly and monthly automated backups
- Uptime monitoring to ensure site reliability
- A custom-designed 404 page with internal navigation links
Ready to Elevate Your Web Presence?
Whether you need a fresh website or help maintaining your current one, Austin Web & Design delivers high-performance, SEO-ready WordPress sites built to grow your brand.