Client: Sunrise Hat Company

Project Overview: WordPress + WooCommerce Development for Sunrise Hat Company

Sunrise Hat Company partnered with Austin Web and Design to create a bright, inclusive, and high-performing online storefront. As a Texas-based queer-owned lifestyle brand, Sunrise Hat Co. wanted an ecommerce website that captures its message of visibility, pride, and community connection — while offering an effortless shopping experience for customers nationwide.

Our mission was to design and build a fully responsive custom WooCommerce website optimized for both storytelling and sales. The result is a seamless blend of strong branding, accessibility, and ecommerce performance — allowing Sunrise Hat Company to grow their online presence and scale their product line with ease.

Built on a custom WordPress + WooCommerce framework, the Sunrise Hat Co. website features a clean, colorful design that mirrors the brand’s uplifting message. Custom ACF fields, product templates, and intuitive category navigation make it easy for visitors to explore hats, apparel, and accessories — while highlighting Sunrise’s community-driven mission and queer-affirming values.

• Custom WooCommerce theme design built on Astra + AWD Child
• Product filtering by category, color, and limited edition collections
• Advanced Custom Fields (ACF) for flexible content and homepage hero management
• Optimized checkout flow with Stripe + PayPal integration
• Dynamic testimonials and “About” sections highlighting brand purpose
• Responsive mobile layouts designed for high conversion

• LiteSpeed Cache + image compression for sub-2-second load times
• Core Web Vitals optimization and lazy loading for images
• SEO-friendly URL structure, meta descriptions, and schema markup for ecommerce
• ALT-text, aria-labels, and accessible contrast ratios to support inclusive browsing
• Custom 404 and blog templates for better internal linking and content marketing

Whether you’re a startup, retail brand, or nonprofit, Austin Web and Design specializes in building custom WordPress ecommerce websites that merge creative storytelling with measurable business results. From inclusive lifestyle brands like Sunrise Hat Company to established manufacturers and service firms, we help clients grow their digital footprint with performance-driven design and clean, scalable code.

Looking for a professional WordPress ecommerce website that reflects your brand’s mission and drives sales?

View our full web design portfolio or contact us to start your project today.