Client: Eddy Foods

Project Overview: Multi-Brand Website Consolidation, Redesign & SEO Migration

Austin Web and Design partnered with Eddy Foods to design and develop a new corporate website that unified multiple brand properties into a single, scalable digital platform. The project involved consolidating the legacy Eddy Foods and Carolina Pride websites into one modern corporate site while preserving brand identity, SEO equity, and complex custom functionality.

The primary goal was to create a clean, modern website that reflects Eddy Foods’ corporate brand while clearly distinguishing its individual product brands. At the same time, the platform needed to support a growing product catalog, recipe library, and nationwide distribution footprint—all without sacrificing performance or search visibility.

Eddy Foods manages multiple brands, each with established visual identities. Our team designed a unified corporate framework that allows users to immediately recognize which brand they are viewing while maintaining overall consistency across the site.

• Custom brand styling system supporting unique fonts, colors, and layouts per brand
• Shared corporate design language to maintain cohesion across all brand sections
• Clear visual cues that reinforce brand identity without fragmenting the user experience

The legacy Eddy Foods and Carolina Pride websites relied on heavily customized product and recipe functionality. Rather than replacing these systems, we modernized and extended them to support a more flexible, future-proof content structure.

• Enhanced custom post types for products and recipes with improved templates
• Shared recipe library that supports products from multiple brands
• Brand-aware product and recipe presentation without duplicating content
• Cleaner layouts and modern UI patterns applied to existing custom logic

Because this project involved merging multiple websites into a single domain, preserving search performance was critical. Austin Web and Design executed a comprehensive SEO migration strategy to retain rankings and ensure a smooth transition for users and search engines.

• Full redirect mapping from legacy Eddy Foods URLs to the new site structure
• Domain-wide redirects from the Carolina Pride website to its new location
• Google Search Console property migration to consolidate search signals
• Clean URL architecture designed for long-term SEO growth

To support Eddy Foods’ national distribution network, we developed a custom “Find Us / Where to Buy” solution that allows administrators to easily manage locations while giving users fast, intuitive search tools.

• Custom location management system for importing and updating retailers
• Region-based filtering by U.S. geographic areas
• Keyword search for faster store discovery
• Scalable architecture ready for future location growth

This project demonstrates Austin Web and Design’s ability to handle complex, medium-to-large business websites that require custom development, multi-brand architecture, and SEO-sensitive migrations. From preserving legacy functionality to designing scalable content systems, our team builds WordPress platforms engineered for growth.

View more work in the Austin Web & Design portfolio or contact us to discuss your next project.