Double A Bourbon is a premium, small-batch bourbon crafted with tradition, patience, and Southern pride. They needed a modern online presence that would reflect their growing brand, showcase their products, and integrate seamlessly with third-party eCommerce platforms. Built on our Standard Plan, this custom WordPress website delivers both form and function—designed to support the client’s growth and connect with bourbon lovers everywhere.

• Build a bold, mobile-friendly website that reflects the heritage and quality of Double A Bourbon
• Highlight key product details with a custom product post type and external cart integration
• Offer a dynamic, easy-to-update blog and customer testimonial area
• Ensure optimal search engine visibility and redirect old URLs from the legacy site
• Improve user engagement through interactive features and strong storytelling
• Set up long-term support tools like uptime monitoring and performance tracking

We designed and developed a custom WordPress site using the Astra Pro Theme and Spectra Blocks, blending elegant design with advanced functionality. The site features rich visuals, structured content, and dynamic features to support both branding and conversion.

• Custom Testimonial Slider using ACF and Spectra for styled, animated reviews
• Custom Product Post Type with individual product pages and Nexus shopping cart integration
• Google Maps Store Locator powered by the Google Maps API to help users find distributors and retailers
• Integrated Blog to support ongoing content strategy and SEO
• Homepage hero section with background video and layered calls to action
• Modular content blocks for quick and intuitive editing by the client

Our team implemented technical SEO and performance optimization best practices from the start, including:

• Fully optimized metadata, image alt tags, heading structure, and internal linking
• Onsite SEO setup including custom title tags and schema-ready markup
• 301 redirects from the old domain structure to preserve SEO equity
• Preloaded LCP assets for fast, user-first rendering
• WP Rocket configuration for caching, lazy loading, and deferred JavaScript
• Uptime monitoring configured to alert the team of any service disruptions

The new website for Double A Bourbon delivers a powerful, branded digital experience that reflects the quality and craftsmanship of the product. From a seamless user experience to robust technical infrastructure, this site is positioned for long-term success—and the client can easily manage updates on their own.

In the world of premium consumer products, first impressions matter. At Austin Web and Design, we understand the importance of brand storytelling, mobile performance, and search visibility in the competitive food and beverage space. For Double A Bourbon, we combined sleek, modern design with robust WordPress development to deliver a site that builds credibility, connects with consumers, and drives engagement.

Whether you’re launching a spirits brand, specialty food product, or boutique CPG business, we create websites that are as refined and intentional as your brand—designed to grow with you.

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Ready to elevate your food or beverage brand with a professional, SEO-optimized website? View our full portfolio or contact us to learn how Austin Web and Design can bring your story to life.