PPC Management Services • Google Ads Management • Austin Web & Design

PPC Management

PPC Management that Starts with Readiness

Successful PPC campaigns require more than great ads. Your offer, website, landing pages, tracking, and sales process all need to work together to turn paid traffic into profitable customers.

We don’t treat paid advertising as a magic traffic button. Paid advertising simply amplifies what’s already there—for better or worse. Before investing your advertising budget, we evaluate whether your business is positioned to turn paid traffic into profitable customers.

Every engagement begins with our PPC Readiness Audit. Based on what we discover, we’ll recommend the right next step—whether that’s improving your foundation, launching PPC Essentials, optimizing conversions with PPC Performance, or scaling with PPC Growth.

Ready to buy traffic? Let’s make sure it is worth buying first.

Start Where Your Business Needs the Most Help

Whether you’re exploring paid advertising for the first time or trying to improve underperforming campaigns, we help you choose the right next step based on your website, offer, tracking, and conversion readiness.

Landing Page
Optimization

Drive more conversions with landing pages designed for paid advertising. We improve messaging, calls to action, page speed, mobile usability, and user experience to get more value from every click.

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PPC
Management

From campaign strategy and keyword research to ongoing optimization and reporting, we manage your Google Ads campaigns with a focus on measurable leads, sales, and return on investment.

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Why PPC Success Starts Before Your First Click

Many businesses assume paid advertising is the fastest path to more leads. The reality is that even well-managed campaigns struggle when the website, offer, or customer journey isn’t ready to convert. That’s why we focus on the foundation before increasing your ad spend.

DISCOVERY

Strategy Before Spending

Every recommendation begins with understanding your business goals, target audience, and competitive landscape—not simply increasing your advertising budget.

OPTIMIZATION

Conversion-Focused Landing Pages

Your ads are only as effective as the pages they lead to. We optimize messaging, calls to action, usability, and page flow to improve conversion rates.

MEASUREMENT

Accurate Tracking

Know exactly where your leads come from. We configure conversion tracking and analytics so advertising decisions are backed by reliable data.

MANAGEMENT

Continuous Optimization

PPC isn’t a one-time setup. We regularly analyze performance, refine targeting, adjust bids, test ad copy, and improve landing pages over time.

Ready to See if PPC Is the Right Move?

Start with a PPC Readiness Audit. We’ll review your offer, website, tracking, landing pages, and sales process before recommending a paid advertising strategy.

Choose the Right PPC Program for Your Business

Each stage answers a different business question, from determining whether PPC makes sense at all to optimizing profitable customer acquisition.

PPC
Readiness Audit

Are you ready to buy traffic?

$1,000

Credited toward implementation if you proceed with PPC management and remain a client for at least six months.

Offer review
Website review
Sales process review
Tracking review
Business economics review
Green / Amber / Red recommendation

PPC
Performance

Can we convert more of that traffic?

Setup: $3,500

Monthly: $1,995

Everything in PPC Essentials
Landing page audits
Message match reviews
Heatmap and session recording analysis
Form optimization
Landing page copy optimization
Landing page layout and UX improvements
Ongoing landing page testing

PPC
Growth

Can we maximize profitable customer acquisition?

Setup: $5000+

Monthly: $3,500+

Everything in PPC Performance
CRM integration
Offline conversion tracking
Lead quality scoring
Sales funnel optimization
Revenue attribution
Continuous experimentation
Customer acquisition reporting

Every PPC Campaign Includes These Essentials

No matter which PPC management plan you choose, every engagement includes the core pieces needed to attract qualified traffic, track meaningful conversions, and make informed decisions.

RESEARCH

Keyword Research & Strategy

We identify the search terms your ideal customers are using and build campaigns around high-intent keywords that can drive qualified traffic.

TRACKING

Conversion Tracking

We configure tracking so you can see which ads, keywords, and campaigns generate phone calls, form submissions, bookings, purchases, or other meaningful actions.

REPORTING

Monthly Reporting

You receive clear, easy-to-understand reports showing campaign performance, conversions, trends, and opportunities for continued improvement.

OPTIMIZATION

Ongoing Optimization

We monitor campaigns, adjust bids, refine targeting, test ad copy, review search terms, and improve performance based on real data.

What Happens During Your PPC Readiness Audit?

Before we recommend paid advertising, we evaluate the major factors that affect PPC success: your offer, website, tracking, sales process, and business economics.

What We Evaluate

Your Offer

Pricing, market demand, competitive positioning, and whether the value proposition is clear enough to convert.

Your Website

Landing pages, page speed, mobile usability, conversion paths, forms, calls to action, and tracking setup.

Your Sales Process

Lead response time, follow-up process, sales capacity, and whether the business can handle increased volume.

Business Economics

Customer acquisition goals, margins, lifetime value, and whether return on ad spend can be calculated realistically.

Possible Audit Outcomes

Green: Ready to Scale

Your foundation is strong enough to begin or expand paid advertising.

Amber: Proceed With Improvements

PPC may be viable, but specific improvements should be made to reduce wasted spend.

Red: Fix Before Investing

We recommend resolving key issues before spending money on paid traffic.

At the end of the audit, you’ll have a clear recommendation for what should happen next: launch campaigns, improve landing pages, fix tracking, strengthen the offer, or address conversion issues before investing heavily in paid clicks.

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