Client: Meyer’s Elgin Sausage

Project Overview: eCommerce Website Redesign, WooCommerce Optimization & Custom Development

Austin Web & Design partnered with Meyer’s Elgin Sausage to redesign and modernize their WooCommerce website, creating a more intuitive shopping experience while improving performance, product organization, and long-term maintainability.

As a long-established Texas brand, Meyer’s Elgin Sausage needed a website that better reflected the quality of its products while making it easier for customers to browse, purchase, and learn about the company’s offerings online.

This project demonstrates our ability to combine website strategy, custom WordPress development, WooCommerce optimization, and responsive design into a scalable eCommerce solution built for long-term growth.

The existing website contained years of valuable content and product information but required a more modern shopping experience and improved usability for today’s customers. The project focused on simplifying navigation, enhancing product presentation, and creating a smoother purchasing process across all devices.

• Improve overall user experience and site navigation
• Create a more modern and visually appealing design
• Enhance WooCommerce product browsing and purchasing
• Improve mobile usability and responsiveness
• Build a stronger foundation for future growth and updates

We redesigned the website around the needs of both customers and administrators, creating a cleaner interface and a more intuitive shopping experience while preserving the brand identity customers already recognize.

• Modernized visual design and content layout
• Improved navigation structure and customer pathways
• Enhanced product imagery and content presentation
• Responsive layouts optimized for desktop, tablet, and mobile devices
• Streamlined shopping experience from product discovery through checkout

A significant portion of the project focused on improving how customers interact with products throughout the website.

• Enhanced WooCommerce product layouts and organization
• Improved product variation and purchasing workflows
• Better category structure and product discoverability
• Improved shopping experience across product archives and product pages
• Clearer presentation of product information and purchasing options

With many customers browsing and purchasing from mobile devices, responsive performance was a key consideration throughout the redesign process.

• Mobile-first user experience improvements
• Optimized layouts for smaller screens
• Touch-friendly navigation and interactions
• Improved mobile product browsing and checkout experience
• Consistent functionality across devices and screen sizes

Beyond design improvements, the project included technical enhancements intended to improve reliability, performance, and long-term maintainability.

• Improved website performance and page load efficiency
• Enhanced WooCommerce functionality and stability
• SEO-friendly site structure and content organization
• Clean and scalable WordPress framework
• Flexible foundation for future updates and enhancements

• WordPress Development
• WooCommerce Development
• Custom Theme Development
• Responsive Website Design
• eCommerce Optimization
• Performance Optimization
• Search Engine Optimization Best Practices

The completed website provides Meyer’s Elgin Sausage with a modern WooCommerce platform that better serves customers while making ongoing management easier for the internal team. Through improved design, enhanced product presentation, mobile optimization, and custom WordPress development, the new website delivers a stronger online experience and a scalable foundation for future growth.

View more work in the Austin Web & Design portfolio or contact us to discuss your next website redesign, WooCommerce project, or custom WordPress development initiative.