Recent Posts by Isaac Simon

Getting back-links – it’s a marathon, not a sprint

We recently vaulted from page 4 or so onto page 1 thanks to Google's latest update. Why? Lord only knows. Google has been adjusting their algorithm to better evaluate conversational verbiage, so maybe they no longer read the "and" in our name, URL, and backlinks. Maybe that's why, but really, who knows. So, after being…
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AWD Employee Journal: Revenge of the Monday

Monday approaches! Quick, grab your sunglasses and put your low-hanging "I didn't spend late hours at that geek bar downtown last night" hat on so no one will notice that you're still hung over! I jest. While at just about every job I've worked prior to this one I couldn't bear the thought of returning…
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AWD Employee Journal: One Week Later

This time last Friday, I couldn't have told you (with a straight face) that I knew how to complete a single productive action using my computer. That is unless you consider obsessively checking Facebook "productive." But a week has passed now, and I am slowly dipping my toes into the basics of web design. In…
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AWD Employee Journal: The Adventure Begins

When I first began working at Austin Web and Design less than a week ago, I knew that I’d be in for an adventure. Our office space is not your typical corporate cubicle-jungle, molested by the never-ending hums of fluorescent lighting and water coolers. Instead, the magic happens in the cozy downstairs of one Isaac…
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About Us: Our Philosophy

Our Philosophy An Uncompromising Attitude At Austin Web and Design, we strive to provide quality design at an affordable price. Most website design firms have only one of two things in mind: either design or programming. But at Austin Web and Design, we put value first. Our customers are impressed with our programming and design…
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Website Packages

Website Packages At Austin Web and Design, we recognize that each of our clients have specific needs that simply can’t be met by the broad, sweeping techniques used by most other web design companies. That’s why we offer several packages to our customers, each customizable, to ensure that your business is represented exactly as you…
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10 Ways to Ruin Your WebSite

Sadly, sometimes clients mess up their own sites.  Without further ado, Not communicate. We can't make something from nothing.  We'll make your content look great, but if we don't have content, you won't have a website. Go out of order. Don't try and come up with your site's branding last. If it would affect the whole…
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What is Your Unique Selling Point?

Unique Selling Point (USP): In traditional marketing speak, that's what sets you apart from your competition. In some ways, it's very useful. Imagine if you own one of the only two Chinese restaurants in town. You might choose to focus on how yours is, "cleaner." Or has, "better food."  That would make perfect sense. As…
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The Story of You

You've probably heard marketing terms being tossed around.  Brand, USP, insight, resonance, takeaway, etc.  I was trying to sum this up for a client the other day and struck on something I kind of like, which is as follows: In  the beginning, there was story. The primitive man told stories around the campfire.  You tell…
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